Gift design for University of Tehran

Project Definition

The main aim of this project was to design a series of gifts that could present the university’s background and identity, while, being represented to special guests in events and meetings. The University of Tehran is Iran’s oldest modern university. Based on its historical, socio-cultural and political pedigree, as well as its research and teaching profile, UT has been nicknamed “The mother university of Iran” and is the symbol of higher education. Considering the improvements in cultural exchanges and relations of Tehran University with foreign organizations, the need for an appropriate gift was much obvious.

Current Iranian Art as Inspirations

Historical objects as Inspirations

Ideation Process

The process started by early sketches based on a combination of historical inspirations and brand identity, then it continued to a more specific ideation phase.

Developing concepts

Final Concept

manufacturing and exploded view of product

Cultural Research Process

Iran’s cultural Background and Identity