GIFT DESIGN for UNIVERSITY of TEHRAN

Overview

Design of a series of gifts and design guidelines for the University of Tehran while incorporating the brand personality and identity.

Year

2016

My Role

Researcher, Designer , Persona, User Journey,

Prototyping

Tools

Unity,Keyshot, Adobe suite

Team Size

10 member

Current Iranian Art as Inspirations

PROJECT DEFINITION

The main aim of this project was to design a series of gifts that could present the university’s background and identity, while, being represented to special guests in events and meetings.


The University of Tehran is Iran’s oldest modern university. Based on its historical, socio-cultural and political pedigree, as well as its research and teaching profile, UT has been nicknamed “The mother university of Iran” and is the symbol of higher education.


Considering the improvements in cultural exchanges and relations of Tehran University with foreign organizations, the need for an appropriate gift was much obvious.

IDEATION PROCESS

The process started by early sketches based on a combination of historical inspirations and brand identity, then it continued to a more specific ideation phase.

Historical objects as Inspirations
Cultural Research Process
Iran’s cultural Background and Identity