GIFT DESIGN for UNIVERSITY of TEHRAN
Overview
Design of a series of gifts and design guidelines for the University of Tehran while incorporating the brand personality and identity.
Year
2016
My Role
Researcher, Designer , Persona, User Journey,
Prototyping
Tools
Unity,Keyshot, Adobe suite
Team Size
1 member
Current Iranian Art as Inspirations
PROJECT DEFINITION
The main aim of this project was to design a series of gifts that could present the university’s background and identity, while, being represented to special guests in events and meetings.
The University of Tehran is Iran’s oldest modern university. Based on its historical, socio-cultural and political pedigree, as well as its research and teaching profile, UT has been nicknamed “The mother university of Iran” and is the symbol of higher education.
Considering the improvements in cultural exchanges and relations of Tehran University with foreign organizations, the need for an appropriate gift was much obvious.
IDEATION PROCESS
The process started by early sketches based on a combination of historical inspirations and brand identity, then it continued to a more specific ideation phase.
Historical objects as Inspirations
Cultural Research Process
Iran’s cultural Background and Identity
