Golrang Family Hair Care Products(Research to Production)

Project scope:

Designing a family of hair care products based on the personality of Golrang co. brand for production.

Time-Line: 6 months internship

The aim of this project was to design a family of hair care products including Shampoo (400 ml), conditioner (300ml), body gel (300ml) and Kids shampoo (200ml) for Golrang Company, based on their brand’s personality.

Brand personality

Golrang Company’s personality was described as friendly, family-centered, fun and reliable. These characteristics were the key points during the design and evaluation process for achieving a satisfactory result. The design process started based on the personality and analysis of forms and their emotional expressions. Color choice was also an important aspect of the design.

Sketches and Brainstorming

Manufacturing Preparation